Logo:

Name of Organisation:
loveLife

Address:
48 Wierda Road West
Wierda Valley
2196
PO Box 45
Parklands
2121

Telephone:
(+27-11) 523 1000

Website:
http://www.lovelife.org.za/kids/index.html

Fax:
(+27-11) 523 1001

Type:
National

Countries where operating:
South Africa

Mission / Vision Statement:
loveLife is South Africa’s national HIV prevention programme for youth. loveLife has brought together a broad-based coalition of international foundations working in HIV/AIDS prevention, major South African media organizations and private corporations, the government of South Africa, and leading South African non-government organizations with one shared goal – to turn back the epidemic of HIV/AIDS, and related epidemics of teenage pregnancy and sexually transmitted infections, among South Africa’s young people.
Launched in September 1999, loveLife seeks to substantially reduce the HIV infection rate among young South Africans – and to establish at the same time a new model for effective HIV prevention among young people.

Main areas of interest:
loveLife’s approach integrates three key components:
• Innovative nationwide media campaigns of unprecedented scale and intensity, including youth-focused television and radio programming, weekly youth news sheets, billboards and taxis that promote sexual responsibility and link young people to counselling and clinical services.
• Service and support programmes, including a network of youth centres that provide HIV prevention services, and accessible adolescent health services in public clinics nationwide. loveLife also works with over 100 community-based organisations know as loveLife franchise-holders.
• Extensive monitoring and evaluation of the programme’s impact and results, with independent external oversight.
Early evaluation data suggests that loveLife is already having a significant impact on adolescent sexual behaviour and that it could help curtail South Africa’s staggering AIDS epidemic.

Structure of Organisation:
Day to day management is conducted through a Board of Directors, who work with a number of partnership organisations and loveLife community ‘franchises’.
loveLife has a National Advisory board which is made up of a diverse number of participants including students, musicians, corporate, and non-corporate members as well as links to the church and other NGOs such as the Nelson Mandela Foundation.
There is also a Technical Advisory Board, who are mainly doctors and experts in the field of HIV prevention to consult about the strategies that loveLife employ.

Related Organisations & Links:
Bodies that help fund loveLife include:
South African Department of Health – http://www.info.gov.za/issues/hiv/index.htm
Nelson Mandela Foundation - http://www.nelsonmandela.org/
Henry J. Kaiser Family Foundation - http://www.kff.org/
Bill and Melinda Gates Foundation - http://www.gatesfoundation.org/default.htm
The Global Fund for HIV/AIDS, TB and Malaria - http://www.theglobalfund.org/en/
The Anglo American Corporation - http://www.btimes.co.za/corpcomp/a/anglo.htm
Support comes from:
South African Broadcasting Association - www.sabc.co.za/